Partner with Nutrition First for the 2026 WIC-Approved Foods Summit

Posted on
February 5, 2026
Are you ready to position your brand alongside the key influencers of dietary habits in Washington State?

Nutrition First invites you to become a sponsor for the 2026 Washington’s WIC-Approved Foods Summit. This premier educational event is uniquely designed to bridge the gap between WIC-approved products and the professionals who recommend them to thousands of families.Why Partner with Nutrition First?

As the Washington WIC Association, Nutrition First is the leading provider of professional development for the state’s WIC workforce. By sponsoring this Summit, you gain direct access to a dedicated audience of Registered Dietitians, certifiers, coordinators, and peer counselors.

  • Unmatched Reach: Connect with an estimated 650 WIC professionals who directly influence the purchasing decisions of over 212,000 Washington residents.
  • Long-Term Brand Loyalty: Research indicates that WIC participation positively influences a family's eating and purchasing behaviors for years after they graduate from the program.
  • Fill a Critical Need: WIC staff are eager for enhanced training on approved foods to better help participants maximize their benefits, improve redemption rates, and enhance health outcomes.
  • Extended Visibility: Your brand’s presence isn't limited to a few days; sponsors receive recognition on our website through June 2027.
Event Details at a Glance
  • Live Dates: June 16–18 and September 22–24, 2026.
  • Time: 8:30–10:00 AM Pacific daily.
  • Format: Virtual via Zoom and a password-protected event site, with on-demand viewing available for a full year.
Sponsorship Opportunities

We offer four tiers of sponsorship to meet your goals, ranging from Nourish ($1,500) to Flourish ($10,000+). Depending on your selected level, benefits include:

  • Educational Features: Submit a 400-word article for our blog and newsletter, including a hyperlinked resource.
  • Direct Engagement: Host a 15–20 minute live virtual inservice focused on your WIC-approved products, followed by a Q&A session.
  • Social Media Spotlight: Featured posts on Nutrition First’s Facebook and Instagram pages.
  • Credibility Building: Higher tiers include RD-led educational validation, where a WIC Registered Dietitian provides a deep dive into the nutritional rationale of your products.
  • Full details are described in our Sponsorship Propspectus
Join Us in Strengthening Healthy Communities

All sponsored content must align with Nutrition First’s commitment to health equity and the WHO Code on Marketing of Breast-milk Substitutes. Products must be currently on the Washington State WIC Approved Foods List. More information within our Sponsorship Prospectus

Ready to make a difference?

Complete our Sponsorship Application today. For questions, please contact Nicole Flateboe, at nicole@nutritionfirstwa.org.